My husband Bowen and I created Bae Serum with an innate desire to uplift and encourage the beautiful people that walk this planet. It is our mission to provide an incredible natural facial serum that will transform the look and feel of your skin. Our story is about the journey that took me from a place of complete sorrow, darkness, and sickness, to the purest love, peace, and well-being I have ever felt. It is our deepest hope that our story inspires you to fall in love with the most beautiful person in the world… you. 

I was about to give up on life, wondering if I would ever find a cure for my skin. From a young age, I have struggled with eczema flare-ups. However, these flare-ups became more frequent and even more extreme as I got older. In my early 20s, my eczema was completely out of control, taking over most of my body. From head to toe, my body was covered in patches, hives, and wounds. Everyday was agony for me. Even though I was desperately in need of rest, I was usually up most hours of the night. Bowen would stay up with me doing everything in his power to comfort me during my extreme panic and itching attacks. It seemed like we were trying everything to find an answer for my skin. After countless diets, doctors, and treatments, absolutely nothing was working. I didn’t know how much longer I could keep going. I was depressed, uncomfortable, frustrated, and beyond desperate for an answer. My skin was getting worse by the day. I longed for a way out of my situation and started to become extremely suicidal. One day, as I laid on the floor in a seriously depressed state, Bowen, with his beautiful, gentle, and caring spirit knelt down and began to explain something to me. This explanation would spark a transformation that would soon change my whole life.

Bowen explained to me that in each moment, I had the choice of life or death and let me tell you, I knew I was choosing death. He explained that even though I was experiencing deep discomfort, I could try to be positive despite my situation. At first, this was extremely difficult to hear. I knew that I had two options. I could keep going the way I currently was, or I could try to do things a new way. I thought to myself, “Well… maybe I could let go… and maybe I could make the best out of my situation!”. This pivotal moment of open-mindedness was the thing that saved my life. From this point, a chain reaction of events started to occur. Without knowing it, I began steering my mind away from the idea that I was sick. I started believing that I was okay. I started eating what I wanted, doing what I wanted, and most importantly telling myself a new story. Even though I was still breaking out into hives, I would say out loud, “WOW, no way! The hives aren’t even that bad!”. Also, instead of usually thinking about how sick and uncomfortable I was, I became thankful for anything; the air in my lungs, listening to the birds chirp, or the ability to swallow food. I was taking the emphasis away from my old victim/sickness mindset and replacing it with a health/gratitude mindset. Was I perfect at this? Oh my goodness no! Did I have meltdowns? For sure! The difference this time was the understanding that I had to do things a new way if I wanted a new result.

Now, I was on a mission. I only cared about letting go of my old toxic headspace and replacing it with a love, gratitude, wholeness, and positivity headspace. Was I still bursting with eczema? Most definitely, but this time I was saying what I wanted to see, rather than what I was physically seeing. If I broke out into an eczema/hive storm, I would find Bowen and say, “Look!!! I am totally getting better!”. Although, to be totally honest, nothing was different. 

With a bit of time, guess what started happening? I actually started to get better and better. This “new” story I was telling was becoming my reality. My eczema was improving as every day passed. Let me tell you, I was INSPIRED! Things were changing for me… and fast. 

During this time, I came across the topic of self-love. I began to learn the power it has over your physical body and life. While learning about this, I started to realize how much I disliked myself. I had no idea that my mind was torturing me with negative thoughts and emotions of self-hatred. This startled me! To be honest, I couldn’t believe how subconscious (under our  level of awareness) everything was! I realized that for the majority of my life, I was running a, “You are ugly. You are worthless.”, tape in the background of my life, WITHOUT NOTICING IT! I knew that if I wanted to transform my skin and life, I would have to change the way I viewed myself. So, everyday I began my day looking in the mirror and saying how beautiful and wonderful I was. At first, this was an absolute joke as all I could think was, “Wow, what a liar you are!”. It felt so wrong to say something that I didn’t believe. But just like I started to see my skin transform by saying what I want to see instead of what I was physically seeing, I also wanted to change the way I viewed myself. To some degree, I could tell my self-hatred was causing eczema. Over time, as I kept at my self-love mirror work, I slowly started to believe that I actually was beautiful. This transformation brought me revelation after revelation of why the eczema had been there in the first place. For me, eczema was caused by believing thoughts that weren’t in alignment with me. I started to piece together that I would only break out if I felt upset, frustrated, stressed, or believed a negative thought I didn’t like or want. From this place, I started wondering how many other beautiful human beings also struggled with this same thing; self-love. From all the pain I had gone through I thought, “There has to be a purpose in all of my struggle!”. I so desperately wanted to remove ALL pain from humanity as a whole. I knew that if I ever wanted to make a difference for others, I would have to adjust my own state of mind and self-worth first.

This idea brought me to the most exciting chapter of my journey yet. I started realizing that by staying in a state of greater positivity, peace, happiness and gratitude; my skin began rapidly clearing. As a by-product of this, I was now experiencing a more incredible life too. It was so obvious to me that my skin was breaking out anytime I was not in a loving, positive, or peaceful state. I blurted out loud, “Oh my goodness… eczema is my body’s message to me that something is off, and out of alignment!”. I started using what little breakouts I had left to take a moment and to ask myself,  “How can I make you feel at ease instead of stressed right now?”. 

Fast forward to today, I have the most beautiful and clear skin. Eczema is virtually non-existent for me. If I do have a small breakout, it’s because I've lost sight of this new positive state I spend more and more and more of my time in. A breakout is now just a reminder for me to re-centre, take a deep breath, and get back into alignment. 

When I was at my darkest point, I seriously thought there was no hope for me. Being in an extremely suicidal state led me to think that if I ever got better, I would do my very best to make a positive impact. It is myself and Bowen’s life’s purpose and deepest desire to uplift anyone that is willing to receive it. This is why we created Bae Serum, a company that is on fire for sharing the incredible power of self-love, positivity, and gratitude. It is our greatest hope that you feel loved and uplifted by both our product and message. You are the most beautiful thing in the world and you, being you, changes the planet. When you believe in yourself and cherish who you are, you become a light and inspiration to every living thing that exists.

After using topical steroids on my skin for more than 18 years, I fully understood just how important it was to give my skin the extra care it needed. Overtime, topical steroids thin the skin and accelerate premature aging. When I was young, my doctors would always say, “Make sure you only use a TINY bit of the cream on your skin and try your BEST to avoid using it on your face!”. Well, because the eczema was all over my face, let’s just say that I used more than I should have. When I got better, I wanted to do everything in my power to revitalize my new eczema-free skin. I thought to myself, “Hmm… what if I could make something that could not only help my skin, but help the skin of others; providing a natural, reparative, anti-aging product?”. Growing up, I had always had a passion for natural cosmetics and products. I even decided to go to school to become an aromatherapist. My education provided enhanced knowledge on the uses of herbs, essential oils and plant extracts. After countless hours of research and practice, I was able to learn how to make natural ointments, serums, and aromatic blends. Over the years, I began making facial serums for my wonderful family and friends. Their love for my serums and positive feedback gave me the confidence to believe that I could take this further. I wanted to make a new kind of serum; one specific to the reparative and anti-aging needs of myself and others. This is when I started researching like a mad woman! Upon diving into the literature of medical journals, I learned a simple key theme; our skin needs moisture to prevent skin aging. When I read this, I began looking for ways to deeply hydrate the skin. That's when I found the following incredible ingredients: tremella mushroom, spinach extract, chia, and cherry seed. After looking at each of these components individually, I was in awe of their power. With tremella’s ability to retain 500x its weight in water, sealing in moisture with its super cool protective polysaccharide structure, spinach extract which is literally packed with flavonoids, phytonutrients, and vitamins that slow premature aging, and chia and cherry seed that plump the skin and create another protective barrier… let’s just say I knew I was onto something big.  After months of trying different formulations and testing the product on my own skin, I could not believe how plump, silky, and hydrated my skin was. This is when the full idea of Bae Serum came into fruition. It was time to get this incredible product available for everyone to use! With my overwhelming joy of being healed, a deep gratitude for everyone that supported me on my healing journey, and a burning desire to uplift others, Bae Serum was born. 

We are so passionate about inspiring you to be your true self while helping you achieve the skin goals of your dreams. You are a true beauty in the purest form. It is our deepest hope that you fall in love with the person you are and the skin you are living in. Never stop being you… Never stop loving who you are! Together, let’s unleash the beauty within. 

-  Lauren & Bowen Neufeld, Founders